Designer and Project Manager

Malaysia 2012

Toshiba

When Toshiba decided to participate in the Kuala Lumpur International IT Fair in Malaysia, we were commissioned to design and plan a better physical representation of their brand identity in the Tech market. Located in the center of the exhibition hall, the eye-catching, modern, and edgy booth proposal with carefully integrated various forms of lighting and finishes reflects the characteristics of the company as a pioneer in advanced technology. The time frames were very critical, however previous experiences of working with similarly challenging deadlines helped me to deliver an on-time, on-budget concept that excites customers and delights the global brands that have invested in this event.

In addition to managing the entire project from initial development, planning, build-up, and closure, my responsibility grew to direct the design process to ensure meeting the client's requirements.