Designer and Visualizer

Malaysia 2013

HAP SENG LAND

Challenged to design the new Kuala Lumpur Showroom of the international property brand Hap Seng, we were asked to reflect on the company's brand identity. The client's brief called for a prestigious sales gallery with meeting rooms, offices, and a coffee area that presented an impressive but subtle interior design. To create a spatial identity that is fresh, recognizable, and consistent, to inspire and attract a diverse group of customers from young and fashionable to mature and classy.

As today's experienced dynamic consumer asks for fresh thinking and artistic gestures to be impressed, we aimed for modern and slick shapes, concentrating on details and combining them with high-end luxurious materials such as veneer wood, granite stone, and backlighted steel logo. The result was a contemporary quality space, which has formality but retains a relaxed comfortable feel.